A recent national study by KANTAR IMRB for Colgate-Palmolive (India) Limited revealed that at least 8 out of 10 children in India suffer from oral health issues, underscoring the need for immediate action. Some of the major oral health problems found in children surveyed included visible plaque accumulation, white spots on teeth, visible caries, gum inflammation, bad breath and gum bleeding. The survey revealed that as many as 2 out of 3 children have cavities or are at a high risk of developing them. The study also highlighted that around 9 out of 10 adults surveyed suffer from a major oral health problem.